Notes from Loved

How to Rethink Marketing for Tech Products

Sep 16, 2022

This month we reviewed the book Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco. If you missed that post, you can find it here:

Product Thinking

Loved: How to Rethink Marketing for Tech Products

A few attendees at a conference earlier this year asked me if I had read the latest book out of Silicon Valley Partner Group (SVPG) yet—Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco. I hadn’t. It has been on my list since it came out earlier in 2022 but I hadn’t gotten around to it until these past few weeks…

5 months ago · Kyle Evans

Loved is the product marketing (PMM) version of the series, tackling the important topics of marketing, go-to-market, etc. Overall, the book fell short of my expectations. I hope others find it useful or …

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