I'm glad I'm not alone in my impression of this book. I got the whole Empowered, Inspired, Loved bundle and I could add the 4th called "Disappointed" which is how I felt reading these books.
The actual substance in each of the books could be summarized in a leaflet and the rest is just inflated fluff.
Lauchengco mentions four pillars of product marketing early in her book, repeats their names throughout but eventually fails to explain each deep enough for the reader to feel like they're getting any useful takeaway from the book. It's a pity 'cause these, according to the author, are meant to be the pillars of product marketing.
And like you said, bringing tech giants or MS Word as examples is outdated and not something many people would relate to.
I'm glad I'm not alone in my impression of this book. I got the whole Empowered, Inspired, Loved bundle and I could add the 4th called "Disappointed" which is how I felt reading these books.
The actual substance in each of the books could be summarized in a leaflet and the rest is just inflated fluff.
Lauchengco mentions four pillars of product marketing early in her book, repeats their names throughout but eventually fails to explain each deep enough for the reader to feel like they're getting any useful takeaway from the book. It's a pity 'cause these, according to the author, are meant to be the pillars of product marketing.
And like you said, bringing tech giants or MS Word as examples is outdated and not something many people would relate to.
Thanks for sharing, I'm tech based and went easy on Inspired and Empowered but still feel quite hard consuming the book.